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Basic Marketing Research Study Set 3
Quiz 15: Data Collection Enhancing Response Rates While Limiting Errors
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Question 81
Short Answer
The lower the______________rate, the more likely it is that nonresponse error will affect research results.
Question 82
Short Answer
Anything the researcher can do to______________the date collection process, such as hand-address envelopes for a mail survey or use a person's name in the email salutation, will improve response rates.