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Basic Marketing Research Study Set 3

Business

Quiz 12 :

Asking Good Questions

Quiz 12 :

Asking Good Questions

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When it comes to measurements, which of the following are TRUE?
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D

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The highest level of measurement from those in the following list is
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A

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The zero scale value found when measuring marketing variables typically represents
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E

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As defined in the text, measurement consists of
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Which of the following is (are) permissible measure(s) of central tendency with ordinal scales?
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The first step in measuring an attribute is to
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The interchanging or switching of scale values among and between objects does not affect the originally intended purpose of the scale when the scale is
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Which of the following statements is INCORRECT with respect to ordinally scaled variables?
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Which of the following statements is INCORRECT with respect to a nominally classified variable?
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Which of the following statements about nominal data is TRUE?
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A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of scale the researcher will use is
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Which of the following is TRUE?
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In marketing research, all of the following are levels of measurement EXCEPT
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For a scale to have ordinal properties, which of the following must be established?
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Code words, letters, or numbers used by security and intelligence organizations to form secret codes are examples of what type of scales?
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Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification?
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Which of the following about ordinal data is TRUE?
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The ordinal scale represents a higher level of measurement than the nominal scale in that
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The notion that equal differences among scores represent equal differences in the amount of the attribute possessed by the object applies to______________scales.
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Regarding measurement basics, it is possible to measure
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