As it stands today, achieving a complete, single-source data system would:
A) Require augmenting secondary data on things like media exposure and purchase behavior.
B) Combine the above with primary data on consumer knowledge, attitudes, motivations, information search, post-purchase reaction, etc.
C) Be cost prohibitive to collect, even if relevant data could be identified.
D) All of the above are correct
E) A and B

Question

Quizplus · Accepted Answer

Achieving a complete, single-source data system would require augmenting secondary data, combining it with primary data, and would be cost prohibitive, making all the options correct.

As It Stands Today, Achieving a Complete, Single-Source Data System