GfK Group's Starch Ad Readership program could help an advertiser understand if a reader:
A) Remembered seeing an ad.
B) Saw the advertiser's name in an ad.
C) Read any or all of the ad.
D) Responded to a number of items about the ad, such as taking an action.
E) All of the above

Question

Quizplus · Accepted Answer

The Starch Ad Readership program measures various aspects of ad effectiveness, including recognition, recall, and actions taken, covering all the options listed.

GfK Group's Starch Ad Readership Program Could Help an Advertiser