An advertiser wishes to compare readership scores for a particular ad against other ads in the same issue of a magazine. A good way to do this would be to use:
A) Nielsen's Digital Voice
B) Starch Readership Reports
C) comScore's Mobile Metrix
D) Flurry
E) There is no good way to do this

Question

Quizplus · Accepted Answer

Starch Readership Reports are specifically designed to measure the effectiveness and readership of print advertisements in magazines, making them suitable for comparing readership scores of ads within the same magazine issue.

An Advertiser Wishes to Compare Readership Scores for a Particular