Why would a firm offer a deep assortment of products in its product portfolio?
A) To attract a wide range of customers and market segments.
B) To capitalize on the firm's reputation.
C) To diversify its risk.
D) To maximize differentiation across its product lines.
E) To create synergies in the marketing department.

Question

Quizplus · Accepted Answer

Offering a deep assortment of products allows a firm to cater to a wide range of customer preferences and market segments, thereby attracting more customers.

Why Would a Firm Offer a Deep Assortment of Products