Although the product is at the heart of the marketing program, it is important to remember that product offerings in and of themselves have little value to customers. An offering's real value comes from:
A) its superiority to competing products.
B) its ability to further the image of the organization.
C) its value (good quality at a low price).
D) its ability to deliver benefits that solve a customer's problems.
E) its easy of use and convenience.

Question

Quizplus · Accepted Answer

An offering's real value to customers comes from its ability to deliver benefits that solve their problems, as this directly addresses the customer's needs and desires.

Although the Product Is at the Heart of the Marketing