Assume Kia has developed a new product idea to launch a midsize pickup. Currently, Kia is developing a prototype and working on projected costs, revenues, and profit potential. Kia is currently at what stage of the new product development process?
A) idea generation
B) development
C) screening and evaluation
D) test marketing
E) commercialization

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The Answer of Assume Kia has developed a new product idea to launch a midsize pickup. Currently, Kia is developing a prototype and working on projected costs, revenues, and profit potential. Kia is currently at what stage of the new product development process?
A) idea generation
B) development
C) screening and evaluation
D) test marketing
E) commercialization

Assume Kia Has Developed a New Product Idea to Launch