When GK,a company producing razors and shaving accessories for men,asks supermarkets to give its new razors shelf space and special displays,it is using a:
A)push strategy.
B)pull strategy.
C)publicity campaign.
D)pricefixing approach.
E)positioning strategy.

Question

Quizplus · Accepted Answer

A push strategy involves promoting products directly to retailers or wholesalers, with the aim of getting them to stock and sell the product to consumers. By asking supermarkets for shelf space and special displays, GK is pushing its products through the distribution channels to reach consumers.

When GK,a Company Producing Razors and Shaving Accessories for Men,asks