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Contemporary Marketing Study Set 3

Business

Quiz 6 :

Consumer Behavior

Quiz 6 :

Consumer Behavior

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Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.
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True False
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Answer:

False

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Groups whose opinions are valued and to whom a person looks for guidance in his or her own behavior, values and conduct are known as reference groups.
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True False
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Answer:

True

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The influence of reference groups is more significant in case of children, when compared to adults
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True False
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Answer:

True

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Culture refers to the values, beliefs, preferences, and tastes that are handed down from one generation to the next.
True False
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The core values of American culture include work ethic and the desire to accumulate wealth.
True False
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Culture is the broadest environmental determinant of consumer behavior.
True False
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If a middle manager buys an Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of reference groups.
True False
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Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.
True False
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Social class is determined by the sole criterion of income.
True False
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Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content. The purchasing influence they are experiencing is a cultural influence.
True False
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The three largest and fastest-growing U.S. ethnic subcultures are Hispanic Americans, African Americans, and Asian Americans.
True False
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Subcultures are groups within a larger culture that have their own distinct modes of behavior.
True False
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Understanding of differences among subcultures is essential for developing effective marketing strategies.
True False
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While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.
True False
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The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S. culture through acculturation.
True False
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A reference group's influence on the purchasing decision of a member is often greater when the product is more conspicuous or visible to others.
True False
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Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.
True False
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Social class has rankings determined by income, occupation, education, and family background.
True False
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The basic core values of a culture are highly dynamic and flexible.
True False
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It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.
True False
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