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Contemporary Marketing Study Set 3

Business

Quiz 11 :

Product and Branding Concepts

Quiz 11 :

Product and Branding Concepts

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Providers can maintain inventories of their services.
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True False
Answer:

Answer:

False

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Convenience of location is unimportant to a consumer who wants to buy a specialty product.
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True False
Answer:

Answer:

True

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The seller's image is very important for those marketers who sell convenience products.
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True False
Answer:

Answer:

False

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Internet security software that requires periodic updates and annual product upgrades is considered a pure service on the goods-services continuum.
True False
Answer:
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One way to distinguish goods from services is that services are inseparable from their service providers.
True False
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An automated teller machine (ATM) is an example of a convenience service.
True False
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Staples are convenience goods and services that consumers constantly replenish to maintain a ready inventory.
True False
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In contrast to the purchase of shopping products, consumers buy convenience products only after comparing competing offerings on such characteristics as price, quality, style, and color.
True False
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Shopping products typically cost less than convenience purchases.
True False
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A chocolate bar bought while standing in the checkout line is an example of staples.
True False
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The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.
True False
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Services are intangible products.
True False
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Milk is an example of a convenience product.
True False
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A dentist provides pure service.
True False
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The marketing mix is the blending of the four strategy elements - product, price, distribution, and promotion - to satisfy the target market.
True False
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A dinner at an exclusive restaurant is a pure good.
True False
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A career counseling session is an example of a pure service on the goods-services continuum.
True False
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A college education is an example of a pure product on the goods-services continuum.
True False
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As consumers devote little effort to convenience product purchase decisions, marketers must strive to make these exchanges as simple as possible.
True False
Answer:
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Restaurant chains often use the same room decor and dining menu at all their locations in an attempt to standardize the services they offer.
True False
Answer:
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