The practice of using dynamic pricing was started in the 1980’s by American Airlines as an effort to compete with a now out-of-business discounter airline, People’s Express. Dynamic pricing then moved to other industries, including hotels and car rental companies, but only became popular when e-commerce arrived.
You are a consultant to a number of different organizations that use dynamic pricing, including American Airlines, St. Louis Cardinals, Coca Cola, and Marriott International. You are advising your clients of the use of dynamic pricing. Here are some questions that they have raised:
-Which of the following statements about dynamic pricing is false?
A) A Revenue Optimization System is an industry example of dynamic pricing
B) Dynamic pricing is a pricing strategy where the price of a product changes frequently based on complex algorithms
C) Prices can go down as well as up
D) Using dynamic pricing,sellers and service providers monitor changes in prices of competitors' goods
Correct Answer:
Verified
Q25: Amazon's has more than 70% of the
Q26: Hotels sometimes use a revenue optimization system
Q27: Using dynamic pricing a company monitors price
Q28: A hotel's hurdle rate is _
A)lowest rate
Q29: The testing site for Amazon's drone delivery
Q31: The practice of using dynamic pricing was
Q32: An empty hotel room brings in no
Q33: Which pricing approach calculates the amount that
Q34: Which short-term pricing approach did Facebook (owner
Q35: A company using dynamic pricing considers only
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