Which short-term pricing approach did Facebook (owner of Oculus)follow when the company first sold the Oculus Rift?
A)penetration
B)skimming
C)cost-based
D)demand-based

Question

Quizplus · Accepted Answer

Facebook initially adopted a price skimming strategy for the Oculus Rift, setting a high initial price to target early adopters and enthusiasts willing to pay a premium for the latest virtual reality technology. This approach aimed to maximize profits from the segment of consumers less sensitive to price before considering any price adjustments.

Which Short-Term Pricing Approach Did Facebook (Owner of Oculus)follow When