Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.
A) physical appearances
B) perceptual blocking
C) the halo effect
D) the persistence of first impressions
E) consumers' tendency to jump to conclusions

Question

Quizplus · Accepted Answer

Marketers utilize the halo effect when they extend a brand name associated with one line of products to another. This is because the positive perceptions of one product under the brand can positively influence consumers' perceptions of the new product, even if they are in a different category.

Marketers Take Advantage of ________ When They Extend a Brand