Ragu, a maker of spaghetti sauces, chose to launch some of its most successful flavors in the new pouch packaging format in order to take advantage of ________ to gain quick customer acceptance of the new format.
A) perceptual mapping
B) Gestalt psychology
C) the halo effect
D) selective exposure
E) consumers' need for closure

Question

Quizplus · Accepted Answer

The halo effect refers to the phenomenon where the positive perceptions of a well-known product or brand influence consumers' opinions about new products or offerings from the same brand. By launching successful flavors in a new packaging format, Ragu is leveraging the positive perception of its flavors to encourage acceptance of the new packaging.

Ragu, a Maker of Spaghetti Sauces, Chose to Launch Some