Which of the following is true of the relationship between consumers' perceptions and their expectations?
A) Individual motivation does not affect perception.
B) Ads with irrelevant sexuality generally lead to better recall of the product advertised due to the attention-getting nature of the sexual content.
C) People tend to make observations and arrive at conclusions completely independent of their expectations.
D) Consumers tend to perceive products and product attributes according to their own expectations.
E) What consumers expect to see is completely dependent on their objective, first-hand experience with the particular product or advertising medium.

Question

Quizplus · Accepted Answer

Consumers often have preconceived notions or expectations about products, which can shape how they perceive and interpret information about those products. This means their perceptions are influenced by their expectations, leading them to see and understand products in a way that aligns with what they already expect.

Which of the Following Is True of the Relationship Between