Which of the following scenarios would allow a firm to price below prevailing market price and still succeed?
A) The public does not learn that the firm's product is indeed inferior.
B) The firm can offer a product of acceptable quality.
C) The firm can offer an entirely new product.
D) The firm has effective promotional tactics and marketing strategies.
E) The firm can effectively criticize its competitors' products.

Question

Quizplus · Accepted Answer

B)Budget and Dollar car rental companies follow this strategy, for example.

Which of the Following Scenarios Would Allow a Firm to Price