Which of the following is a product benefit of a Southwest Airlines flight to Tucson,Arizona?
A) a pleasant experience because of the friendly crew members
B) the Southwest Airlines Web site, where passengers make reservations
C) the boarding pass for the flight
D) use of a Boeing 737
E) the price of the ticket

Question

Quizplus · Accepted Answer

A)The pleasant experience delivered by the friendly crew members increases passengers' satisfaction with the flight. Choices B, C, and D are product features, not benefits. Features can, however, be a source of benefits. For example, the Web site delivers the benefit of convenience. Choice E, price, is a separate element of the marketing mix.

Which of the Following Is a Product Benefit of a Southwest