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International Marketing Study Set 8

Business

Quiz 1 :

The Scope and Challenge of International Marketing

Quiz 1 :

The Scope and Challenge of International Marketing

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International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.
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True False
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True

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Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.
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True False
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True

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The level of technology in a country is a controllable element for international marketers.
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True False
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False

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The uncontrollable factors a company has to deal with decrease with the number of foreign markets in which it operates.
True False
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The uncontrollable elements of the foreign business environment include the culture.
True False
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An international marketer must deal with at least two levels of uncontrollable uncertainty.
True False
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The main difference between domestic and international marketing lies in the different concepts of marketing.
True False
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Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.
True False
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The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
True False
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The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
True False
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Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.
True False
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The foreign policies of a country are one example of a home-country element that has a direct effect on a firm's international marketing success.
True False
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Companies from the Netherlands are the leading group of investors in the United States.
True False
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Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.
True False
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Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."
True False
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The controllable elements for marketers can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
True False
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The political/legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.
True False
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Today, becoming international is a luxury only some companies can afford.
True False
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The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.
True False
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The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.
True False
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