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International Marketing Study Set 8

Business

Quiz 8 :

Developing a Global Vision Through Marketing Research

Quiz 8 :

Developing a Global Vision Through Marketing Research

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Data collected specifically for a particular research project at hand is known as secondary data.
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True False
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False

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Quantitative research is helpful in revealing the impact of sociocultural factors on behavior patterns and in developing research hypotheses that can be tested in subsequent studies.
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True False
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False

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The parallel method of translation is typically inaccurate because of commonly used idioms in both languages involved in the translation.
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True False
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Answer:

False

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Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.
True False
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The most universal survey research problem in foreign countries is fear of government reprisal.
True False
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In the context of problem definition in international marketing research, the environments within which the research tools are applied are often different in foreign markets.
True False
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In quantitative research, if questions are asked, they are almost always open-ended or in-depth.
True False
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Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher.
True False
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If secondary data sources don't answer a researcher's questions adequately, primary data should be collected.
True False
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Sampling cannot be used if there is a lack of social and economic information.
True False
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In international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.
True False
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A review of the different approaches to multicountry research suggests that the ideal approach is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.
True False
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The marketing research process should begin with the determination of the sources of information to fulfill the research objectives.
True False
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Checking the consistency of one set of secondary data with other valid data is not an effective way of judging validity.
True False
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Completion rates on questionnaires can be hampered by a culture that places a higher value on privacy.
True False
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Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.
True False
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When respondents are able to recognize the usefulness and value of a product or concept, they will be better able to express their attitudes and opinions.
True False
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One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.
True False
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The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their responses.
True False
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Data that has already been collected by some other agency are known as secondary data.
True False
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