Sales personnel employed by companies,such as IBM and Microsoft,who offer technical assistance through consulting in order to promote goodwill for their employers are primarily involved in
A)missionary selling.
B)creative selling.
C)nonpersonal selling.
D)order processing.

Question

Quizplus · Accepted Answer

Missionary selling involves sales personnel offering technical assistance or consulting to promote goodwill, rather than directly closing sales. This approach is common in companies like IBM and Microsoft, where the complexity of products requires a consultative selling approach to inform and support potential customers.

Sales Personnel Employed by Companies,such as IBM and Microsoft,who Offer