Integrated marketing communications would include all of the following EXCEPT
A)direct mail.
B)sales promotions.
C)public relations.
D)distribution.

Question

Quizplus · Accepted Answer

Distribution is not a component of integrated marketing communications (IMC). IMC focuses on ensuring consistency in messaging across various marketing channels like direct mail, sales promotions, and public relations, rather than on the distribution of products.

Integrated Marketing Communications Would Include All of the Following EXCEPT