Which strategy focuses on customer needs to create a unified and seamless promotional message in a company's ads,in-store displays,product samples,and presentations by company sales representatives?
A)Integrated marketing communications
B)Breakeven analysis
C)Cooperative advertising
D)Distribution

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a strategy that aims to unify and coordinate a company's marketing communications to provide a consistent message across all channels, including ads, in-store displays, product samples, and presentations. This approach focuses on customer needs and ensures that all forms of communications and messages are carefully linked together.

Which Strategy Focuses on Customer Needs to Create a Unified