Net marketing contribution equals ________.
A)(volume/margin per unit)- marketing and sales expenses
B)volume x margin per unit x marketing and sales expenses
C)(volume x margin per unit)- marketing and sales expenses
D)(volume x marketing and sales expenses)- margin per unit
E)(margin per unit/volume)- marketing and sales expenses

Question

Quizplus · Accepted Answer

Net marketing contribution is calculated by subtracting the marketing and sales expenses from the total contribution generated by sales. The total contribution generated by sales can be calculated by multiplying the volume of sales by the margin per unit. Therefore, the correct formula for net marketing contribution is (volume x margin per unit) - marketing and sales expenses, which is option C.

Net Marketing Contribution Equals ________