Which of the following is a backward-looking market metric?
A)customer awareness
B)market share
C)product trial
D)customer satisfaction
E)perceptions of relative product quality

Question

Quizplus · Accepted Answer

Market share refers to the proportion of the market that a company holds and is a backward-looking metric as it focuses on past sales and performance. Customer awareness, product trial, customer satisfaction, and perceptions of relative product quality are forward-looking metrics as they focus on potential future behavior and attitudes of customers.

Which of the Following Is a Backward-Looking Market Metric