Which of the following allows a company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution?
A)a SWOT analysis
B)a situation analysis
C)a performance analysis
D)a post-hoc analysis
E)a variance analysis

Question

Quizplus · Accepted Answer

Variance analysis allows a company to isolate the components of marketing performance by analyzing the difference between the actual net marketing contribution and the expected net marketing contribution. By understanding these variances, a company can identify which components contributed positively or negatively to overall performance.

Which of the Following Allows a Company to Isolate the Components