In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart-warming ads that show family members sharing love and support via phone ("It's the next best thing to being there") to ads that focus on long-distance savings. This is most likely because AT&T advertisers have discovered that __________.
A) phone service is viewed by most consumers as a social identity product
B) sad or nostalgic moods cause people to process ad contents in a biased way
C) phone service is viewed by most consumers as a utilitarian product
D) most consumers do not view long-distance companies as a relevant concern

Question

Quizplus · Accepted Answer

The switch in advertising from heart-warming ads to long-distance savings suggests that AT&T advertisers have realized that consumers view phone service as a utilitarian product, meaning it is valued for its practical use rather than for social identity or emotional connection.

In "Phone Wars" with MCI, Sprint, and Other Carriers, AT&T