The __________ model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as "The faster a person talks, the more she knows about the issue."
A) elaboration likelihood
B) Yale
C) self-perception
D) heuristic-systematic

Question

Quizplus · Accepted Answer

The heuristic-systematic model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as "The faster a person talks, the more she knows about the issue."

The __________ Model of Persuasion Asserts That Attitudes May Change