If an attitude is cognitively based, it is best to use rational arguments. What types of arguments work best to change an affectively based attitude?
A) Implicit associations
B) Logical arguments
C) Emotional appeals
D) Heuristics

Question

Quizplus · Accepted Answer

Emotional appeals work best to change an affectively based attitude. These appeals aim to evoke emotional responses and feelings, rather than relying on logical reasoning or evidence. Affectively based attitudes are based on feelings and emotions, so emotional appeals are more effective in changing such attitudes.

If an Attitude Is Cognitively Based, It Is Best to Use