Emilio is designing an ad aimed at increasing seat belt use. He decides to incorporate slogans like, "It's great to buckle up!" rather than "35 percent of adults do not regularly wear a seat belt." Emilio is using __________ in this ad.
A) peripheral cues
B) injunctive norms
C) normative social influence
D) descriptive norms

Question

Quizplus · Accepted Answer

Emilio is using injunctive norms, which refer to the perception of what behaviors are approved or disapproved by others. By promoting the behavior in a positive light ("It's great to buckle up!"), he's suggesting that wearing a seat belt is socially approved, rather than focusing on the statistics of those who do not wear seat belts, which would be an example of descriptive norms.

Emilio Is Designing an Ad Aimed at Increasing Seat Belt