"I can't believe it! We've spent 18 months developing a relationship with that client. Our families have even socialized together. We've become friends. And they use a one-sentence memo to tell us that we were not selected for the big contract! Not a word of thanks, not a clue as to why we were not selected. I'm very disappointed," said Hugh, Vice President of Sales. Hugh was particularly disappointed because
A) a personal text message would have been the richest medium for communicating this information.
B) a personal note would have been the richest medium for communicating this information.
C) memos are the least rich medium for communicating this information.
D) a phone call would have been a richer medium for communicating than a face-to-face conversation.
E) a face-to-face meeting would have been just as rich as an electronic mail message.

Question

Quizplus · Accepted Answer

Memos are considered the least rich medium for communication because they lack the immediate feedback, personal touch, and nuances that other forms of communication, like face-to-face conversations or phone calls, can provide.

"I Can't Believe It! We've Spent 18 Months Developing a Relationship