The overall process of dealing with all aspects of acquiring,keeping,and growing customers is referred to as ________.
A) perceived-value management
B) societal marketing
C) customer relationship management
D) partner relationship management
E) enterprise resource planning

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the process of dealing with acquiring, retaining and growing customers. It involves using technology to manage interactions with customers and analyzing customer data to improve business relationships. Perceived-value management, societal marketing, partner relationship management, and enterprise resource planning are all related to marketing but do not specifically encompass the overall process of dealing with customers.

The Overall Process of Dealing with All Aspects of Acquiring,keeping,and