Futuristic Designs Inc.,a furniture retail chain,understands and anticipates customer needs even better than customers themselves do and creates products and services to meet their existing and future needs.Which of the following has Futuristic Designs followed in this case?
A) the product concept
B) customer-driving marketing
C) the societal marketing concept
D) customer-driven marketing
E) the production concept

Question

Quizplus · Accepted Answer

Futuristic Designs Inc. is engaging in customer-driving marketing, which involves understanding and anticipating customer needs, even those that customers may not be aware of themselves, and creating products and services to meet those needs.