A ________ question is a ratio measure that requires a respondent to divide a preset quantity among two or more objects or attributes in a way that reflects the respondent's relative preference for each object.
A)checklist
B)rating scale
C)constant sum
D)ranking

Question

Quizplus · Accepted Answer

A constant sum question asks respondents to allocate a fixed sum of points or money among different attributes or options according to their preferences or priorities, providing a relative measure of the importance or utility of each option. This type of question is useful when comparing the trade-offs and trade-up decisions that people make in real-life situations where resources are limited and choices are complex, such as budgeting, product design, or public policy evaluation. Checklist questions ask respondents to select among a set of predefined options or features, rating scales ask respondents to indicate the extent or frequency of their agreement or behavior on a scale, and ranking questions ask respondents to order a set of options or features by their overall preference or value.

A ________ Question Is a Ratio Measure That Requires a Respondent