Think about creating a checklist question to assess reactions to a commercial.There are eight items on the checklist: four negative and four positive.It is important that all the positive items be grouped together and that all the negative items be grouped together.

Question

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Grouping items by their positive or negative nature can lead to response bias, where the arrangement of items influences the participant's answers. Mixing the items can help in getting more genuine responses.

Think About Creating a Checklist Question to Assess Reactions to a Commercial.There