You are creating a checklist question to assess reactions to a test commercial.You are reasonably certain that respondents will like the commercial.As a result,it is appropriate and acceptable to have twice as many positive as negative items on the checklist.

Question

Quizplus · Accepted Answer

A balanced approach with an equal number of positive and negative items is crucial to avoid bias and accurately assess respondents' reactions.

You Are Creating a Checklist Question to Assess Reactions to a Test