When conducting segmentation research,________ variables are used to describe the internal characteristics of each segment after they are formed.
A) evaluative
B) explanatory
C) descriptive
D) classification
E) articulation
Correct Answer:
Verified
Q8: Consider the criteria shown below.How many of
Q9: Because each segment is homogeneous with respect
Q10: The term _ describes an individual's general
Q11: A consumer _ study seeks to break
Q12: The text discussed the Pew generational segmentation
Q14: Age and gender are types of _
Q15: Advertisers conducting segmentation expect the same message
Q16: A successful segmentation study results in groups
Q17: The use of segmentation to increase message
Q18: Segmentation permits advertisers to increase the relevance
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents