Because each segment is homogeneous with respect to the basis for the segmentation,advertisers expect individuals in a segment to respond in a similar way to the same communication plan and messages.

Question

Quizplus · Accepted Answer

This statement is true. Since individuals within a segment share common characteristics and needs, they are expected to respond in a similar way to communication strategies that are tailored to meet their needs.

Because Each Segment Is Homogeneous with Respect to the Basis