The following two statements refer to the types of variables used in a segmentation study.
I.When conducting a segmentation study,demographics must always be used
As a classification variable.
II.When conducting a segmentation study,psychographics must always be used
As a descriptive variable.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Both statements are false. Demographics and psychographics are types of variables that can be used in a segmentation study, but they are not always necessary or appropriate. Other types of variables, such as behavior or geography, may also be used depending on the specific research objectives and target market. Furthermore, demographics and psychographics can also be used as both classification and descriptive variables depending on the study design.

The Following Two Statements Refer to the Types of Variables