Segmentation permits advertisers to increase the relevance and potential impact of their messages.

Question

Quizplus · Accepted Answer

By segmenting their target audience, advertisers can tailor their messages to specific groups of people based on their demographics, interests, behavior, and other factors. This increases the relevance of their messages and makes them more likely to resonate with the audience, resulting in a potentially higher impact on their target consumers.

Segmentation Permits Advertisers to Increase the Relevance and Potential Impact