VALS is an example of a syndicated ________ segmentation.
A) psychographic
B) demographic
C) geodemographic
D) life stage
Correct Answer:
Verified
Q17: The use of segmentation to increase message
Q18: Segmentation permits advertisers to increase the relevance
Q19: A successful segmentation study is _ across
Q20: The text discussed the Pew generational segmentation
Q21: Energy,self-confidence,intellectualism,novelty seeking,innovativeness,impulsiveness,leadership,and vanity (along with demographics)are used
Q23: Think about presenting the results of a
Q24: _ segmentation assumes that what people think,how
Q25: Imagine that you conduct a segmentation study
Q26: According to VALS,_ with many resource constraints,(e.g.,little
Q27: According to VALS,_ are successful,sophisticated,take-charge people with
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