You Conduct a Perceptual Mapping Study for Automobiles and Decide

You conduct a perceptual mapping study for automobiles and decide that it is a three-factor solution.The label assigned to each factor is shown in the Table below.The table also shows the average rating of each brand (plus the Ideal brand)on each factor using a scale of -5 to +5. $$\begin{array} { l c c c } \text { Brand } & \text { Performance } & \text { Style } & \text { Value } \\\text { Ideal } & + 4.1 & + 4.5 & + 4.3 \\\text { Brand A } & + 3.2 & - 4.5 & + 1.1 \\\text { Brand B } & - 2.0 & + 3.3 & - 3.0 \\\text { Brand C } & + 1.0 & - 1.0 & - 0.5 \\\text { Brand D } & + 1.0 & + 2.2 & + 4.1 \\\text { Brand E } & + 4.0 & + 4.2 & + 4.1 \\\text { Brand F } & - 3.0 & - 4.0 & - 4.5\end{array}$$
How does the Ideal brand help you better understand consumers' desires in this product category?