Consider the following two statements with regard to the use of perceptual maps.
I.Plotting current and potential customers on the same map can make an
Important contribution to strategic decision making.
II.The use of before and after perceptual maps can track advertising impact.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Statement I is true because plotting both current and potential customers on a perceptual map can help a company understand the current market position and identify potential gaps in the market that can be targeted with strategic actions.

Statement II is also true because before and after perceptual maps can track changes in consumer perceptions before and after an advertising campaign, helping a company evaluate the effectiveness of their advertising efforts.

Consider the Following Two Statements with Regard to the Use