Perceptual maps for the same brands often change across different consumer segments.

Question

Quizplus · Accepted Answer

This is because different consumer segments may have different perceptions of the same brand based on their unique needs, preferences, and experiences. For example, a luxury car brand may be associated with performance and status among one segment of consumers, while being seen as expensive and ostentatious among another segment.

Perceptual Maps for the Same Brands Often Change Across Different