Imagine that you are conducting research to explore the effects of different manipulations on responses to online advertising.You are using a 2 x 2 x 3 design.How many different versions of the ad would be needed?
A) 4
B) 6
C) 7
D) 12
Correct Answer:
Verified
Q21: _ campaign evaluation is common for advertising
Q22: A split-run test is a variation of
Q23: An advertiser is considering a multivariate test.The
Q24: The following statements refer to potential limitations
Q25: Split-run and A/B tests permit an advertiser
Q27: The following are potential considerations for A/B
Q28: One advantage of multivariate testing over A/B
Q29: Mapes and Ross and Gallup & Robinson
Q30: The text notes that the closer a
Q31: _ research provides a solution to situations
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