Split-run and A/B tests permit an advertiser to compare a current approach to advertising to one or more potential alternatives.

Question

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Split-run and A/B tests are designed to compare the performance of different advertising approaches. They allow an advertiser to test variations in creative, messaging, targeting, or other factors to determine which approach yields the best results. This helps the advertiser optimize their advertising strategy and maximize their return on investment.

Split-Run and A/B Tests Permit an Advertiser to Compare a Current