The following statements refer to potential limitations of A/B testing.
I.When single changes are instituted sequentially,A/B testing takes a significant amount of time in order to continuously test and compare modified ads to the current
"best" ad.
II.When multiple changes are made all at once,it is impossible to say which specific
Changes affected the outcome.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

I is true because A/B testing does take time to continuously test and compare modified ads to the current "best" ad, especially when changes are made sequentially.
II is true because when multiple changes are made all at once, it can be difficult to determine which specific changes had an impact on the outcome. Therefore, both statements are true and the correct answer is C.

The Following Statements Refer to Potential Limitations of A/B Testing