A(n)________ test permits an advertiser to compare a current approach to online advertising to one or more potential alternatives.
A)A/B
B)Split-run
C)Bi-modal
D)Multi-modal
E)Split-synergy

Question

Quizplus · Accepted Answer

An A/B test, also known as a split test, is specifically designed to provide an advertiser with a way to compare a current approach to online advertising to one or more potential alternatives. This allows the advertiser to determine which approach is most effective in terms of achieving their goals. Options B, C, D, and E are not relevant to this type of test.

A(n)________ Test Permits an Advertiser to Compare a Current Approach