A ________ test permits an advertiser to compare a current approach to print advertising to one or more potential alternatives.
A)A/B
B)Split-run
C)Bi-modal
D)Multi-modal
E)Split-synergy

Question

Quizplus · Accepted Answer

A split-run test is the most appropriate choice as it involves printing two or more versions of an ad and distributing them to different segments of the target audience in order to compare their effectiveness. A/B testing is more commonly used in digital advertising, while bi-modal and multi-modal tests are not relevant to this scenario. Split-synergy is not a recognized term in advertising testing.

A ________ Test Permits an Advertiser to Compare a Current