You want to compare the performance of your current banner ad against the performance of a potential new ad.You would use a(n)________ methodology.
A)split-run
B)A/B
C)multivariate
D)multi-modal

Question

Quizplus · Accepted Answer

A/B testing is the most appropriate methodology for comparing the performance of two different banner ads. A/B testing involves showing one version of the ad to a set of users and the other version of the ad to another set of users, and then comparing the results to determine which ad performs better. This methodology allows for a clear comparison between the two ads and can provide valuable insights for future advertising efforts. Split-run testing is a similar method but involves testing multiple variations of an ad simultaneously, while multivariate testing involves testing multiple variables within an ad to determine their individual impact. Multi-modal testing is not applicable to banner ad comparison as it refers to testing across different modes of communication.

You Want to Compare the Performance of Your Current Banner